City Council approved a fee increase effective January 1, 2021.
The goals of the increase were outlined to be:
- Financially Sustainable - Funding the costs of fiscally constrained operations (existing service levels) and incrementally increasing the fee structure while remaining competitive;
- Simplify - Easy to understand and appropriate to broad mixes of community members and customers; and
- Provide Wide Service Reach - Fees are consistent with Parks, Recreation, and Open Space Master Plan (PDF) goals related to ensuring services are accessible to community members.
Notable changes include:
- Senior Citizen Age Definition - The qualifying age for the senior citizen discount went from 50 years old to 60 years old.
- Removal of Categories – In an effort to simplify the structure, the senior citizen spouse rate, non-profit, and business commercial rates were removed.
- Entry Fee Standardization – After reviewing market analysis, value of service, and financial sustainability goals, base Activity Center entry fees increased and be a flat rate ($6 for adults and $3 for youth/senior citizens) for residents and non-residents which includes access to all amenities.
- Resident Membership Fee - Resident membership fees increased by 10% for adult, 15% for senior citizens, and 48% for youth with no change to family memberships.
- Non-Resident Membership Fee – In addition to the standardized increase to base entry fees, a 25% premium for youth memberships and a 49% premium for senior citizen memberships was approved. No change in adult or family membership fees.
Staff initiated a fee comparison study in which all fees (programs, entry fees, rentals) were given a rating on a scale of 1-5 based upon the level of benefit to the community as a whole with 1 being a high level of community benefit and 5 being a highly individual benefit. Consideration was also given to environmental and socioeconomic impact factors.
October 29, 2019 – Parks and Recreation Advisory Board Special Meeting
Staff presented the cost recovery initiative and the proposed fee increases. The board voted to move forward with a Recommendation Resolution to Council in support of the FY20 proposed fees derived from the cost recovery fee study.
November 6, 2019 – City Council Meeting
Staff presented the Parks and Recreation Advisory Board approved plan.
March 17, 2020 – City Council Meeting
First reading, citizen comment
April 7, 2020 – City Council Meeting
Second reading, council voted and approved.
January 1, 2021
New fee schedule in effect.
*The last fee increase of 3% was in September of 2016. The last cost recovery study took place in 2012.