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The original item was published from 8/22/2019 11:54:12 AM to 11/23/2019 12:00:07 AM.

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Posted on: August 22, 2019

[ARCHIVED] San Marcos Convention & Visitor Bureau Wins Big

Photo, featuring from left to right: SMCVB employees Denise Pardo, Steve Anderson, Sarah Smith, and

The City of San Marcos Convention & Visitor Bureau (SMCVB) brought four Idea Fair Awards home from the Texas Association of Convention and Visitor Bureaus (TACVB) during their annual conference in Denton this month.

The SMCVB won the first place People’s Choice Award and a Judges’ Choice Award for tourism promotion, the first place People’s Choice Award for video, and a second place People’s Choice Award for advertising.

SMCVB submissions included a pet-friendly marketing campaign which focused on making San Marcos’ furry visitors feel welcome, as well as a video and advertising campaign highlighting San Marcos attractions and events.

“I’m very proud of our team and the work they’ve produced this year,” said Rebecca Ybarra-Ramirez, Convention & Visitor Bureau Director. “We are particularly excited to win two awards for our pet-friendly campaign.”

Judges’ Choice winners are selected by a panel of tourism industry experts. The People’s Choice competition allows tourism industry peers to weigh in on their favorites.

TACVB’s Idea Fair promotes excellence in destination marketing. Goals of the awards are to generate awareness of the quality work done by TACVB members as they promote their destinations to leisure and business travelers.

The San Marcos Convention & Visitor Bureau serves as the official destination marketer for the City of San Marcos. 

Founded in 1972, the Texas Association of Convention and Visitor Bureaus provides professional development and training opportunities that give destination marketing organization professionals the competitive edge in destination marketing. 


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